HOME / XTEN MARKETING

§ 01 · SERVICES § 02 · DASHBOARD § 03 · PROCESS § 04 · CHANNELS § 05 · SCENARIOS § 06 · PRICING

XTEN MARKETING · AI GROWTH OS + EXECUTION TEAM

Marketing that audits,
executes, and proves growth.

Xten Marketing combines an AI-powered growth dashboard with a hands-on execution team. We find the leaks in your digital presence, build a 90-day roadmap, run the campaigns, track every task, and show what actually changed.

Book a Growth Audit → See how the Growth OS works →

Built for coaching centres, tutoring businesses, training providers, and local service businesses across SEA and growth markets.

PAID GROWTH AUDIT AVAILABLE · 90-DAY STARTER ENGAGEMENT · MONTH-TO-MONTH AFTER MINIMUM TERM

72/100

sample Growth Score after first audit

90 days

strategy roadmap built before scale

growth areas audited across website, SEO, ads, content, reviews, funnel & competitors

1 dashboard

strategy, execution, reporting & approvals in one place

§ 01 · WHAT WE DO

One growth system.
Not six disconnected services.

Most agencies sell ads, SEO, content, or social as separate tasks. Xten Marketing connects them into one operating system: audit, strategy, execution, tracking, reporting, and optimisation.

DIAGNOSE

AI Growth Audit

Find where growth is leaking

We inspect your website, lead flow, SEO, ad accounts, Google Business Profile, content engine, tracking, and competitor gaps.

Website audit SEO audit Funnel review Tracking check

VISIBILITY

Growth Dashboard

GrowthOS-style visibility

Your business gets a live GrowthOS-style dashboard showing Growth Score, leads, campaign activity, tasks, competitor signals, and monthly progress.

Growth Score Execution tracker Reports Alerts

ACQUIRE

Performance Campaigns

Meta · Google · TikTok · Retargeting

We run Meta, Google, TikTok, and retargeting campaigns connected to landing pages, WhatsApp flows, and measurable lead capture.

Meta Google TikTok Retargeting

COMPOUND

SEO & Content Engine

Compounding organic visibility

We build search visibility through local SEO, education-focused content, program pages, structured data, and competitor keyword opportunities.

Local SEO Blog strategy Program pages GBP

CONVERT

WhatsApp & Lead Follow-up

Enquiries into conversations

We help turn enquiries into conversations with WhatsApp routing, lead follow-up flows, reactivation campaigns, and CRM visibility.

WhatsApp CRM Nurture Reactivation

PROVE

Reporting & Proof

Show what changed, every month

Every month, we show what was done, what improved, what failed, and what should happen next.

Before/after ROI visibility Monthly report Next actions

§ 02 · AI GROWTH OS

Your growth, visible
in one dashboard.

Xten Marketing gives you more than reports. You see your Growth Score, audit findings, active tasks, competitor gaps, campaign performance, approvals, and before/after progress.

Growth Score

Shows the health of your website, SEO, ads, content, local presence, reviews, and conversion funnel — scored out of 100.

AI Audit Centre

Finds growth leaks across technical setup, content, campaigns, tracking, and competitor gaps — prioritised by impact.

Strategy Roadmap

Turns audit findings into a 30/60/90-day execution plan with clear milestones, owners, and approval gates.

Execution Tracker

Shows what our team is doing, what is waiting for approval, and what has been completed — updated in real time.

Competitor Intelligence

Tracks where competitors are winning across reviews, content, SEO, ads, and local visibility — so you can respond.

Before/After Reports

Shows measurable progress across leads, CPL, traffic, rankings, reviews, conversion, and completed work — every month.

Not another PDF report. Not a black-box agency. Not disconnected marketing activity.

§ 03 · HOW IT WORKS

A 90-day growth system.
Clear from day one.

Every engagement starts with diagnosis before execution. We do not scale spend until the tracking, offer, funnel, and roadmap are clear.

DAYS 0–7

Audit & Baseline

We review your website, lead flow, tracking, SEO, ads, Google Business Profile, content, and competitor position. You receive a Growth Score and baseline report.

→ Growth audit

→ Tracking review

→ Competitor snapshot

→ Baseline metrics

DAYS 8–14

Strategy Blueprint

We build a 30/60/90-day roadmap based on highest-impact growth leaks and fastest commercial opportunities.

→ KPI tree

→ Channel plan

→ Execution roadmap

→ Approval points

WEEKS 3–12

Execute & Optimise

We run the approved work across campaigns, content, landing pages, WhatsApp flows, SEO fixes, and lead follow-up.

→ Campaigns launched

→ Content shipped

→ Funnel fixes

→ Weekly optimisation

MONTHLY

Report & Decide

You see what changed, what worked, what failed, what we completed, and what should happen next.

→ Before/after report

→ Completed work

→ Next actions

→ Strategic review

§ 04 · CHANNELS

Channels we can run.
One system behind them.

Start with one channel or combine multiple channels. The Growth OS connects activity to leads, tasks, approvals, and reporting.

Meta + Instagram Lead generation · Retargeting · Creative testing

→

Google Search + Performance Max Search intent · Local demand · Conversion tracking

→

SEO + Content Organic growth · Authority · Local visibility

→

TikTok + Short-form Content Awareness · Trust · Social proof

→

WhatsApp + CRM Follow-up Lead nurture · Reactivation · Enrolment flow

→

Landing Pages + CRO Conversion · Offers · Lead capture

→

CHANNEL · LEAD GENERATION · RETARGETING

Meta + Instagram

Click-to-WhatsApp campaigns, lead forms, retargeting, parent-intent messaging, and creative testing — all tracked in the Growth OS.

Plays we run

Course-page traffic

Lead forms

Click-to-WhatsApp

Retargeting

Lookalike audiences

Talk to us about Meta →

§ 05 · GROWTH SCENARIOS

Three growth problems
we solve often.

Different businesses leak growth in different places. The first job is finding the leak before spending more.

SCENARIO 01 · PAID ACQUISITION

Leads are expensive

K–12 tutoring centre · 3 branches

GROWTH LEAK

Paid ads were running, but weak offer structure and poor landing page conversion increased cost per lead.

XTEN RESPONSE

Audit campaign structure, rebuild landing page CTA, connect WhatsApp lead flow, refresh creatives, and track lead quality.

EXPECTED IMPROVEMENT AREA

Lower CPL · better lead quality · clearer reporting

SCENARIO 02 · ORGANIC VISIBILITY

Competitors dominate Google

IELTS / university prep provider

GROWTH LEAK

Competitors had more program pages, better local SEO, and stronger parent/student decision-stage content.

XTEN RESPONSE

Build SEO content map, create program pages, improve internal links, optimise Google Business Profile, and track keyword movement.

EXPECTED IMPROVEMENT AREA

Organic visibility · local discovery · authority

SCENARIO 03 · LEAD CONVERSION

Enquiries do not convert

Training centre / education business

GROWTH LEAK

Leads were captured but follow-up was slow, inconsistent, and disconnected from the CRM.

XTEN RESPONSE

Add WhatsApp follow-up, enquiry routing, reactivation campaigns, and monthly pipeline visibility.

EXPECTED IMPROVEMENT AREA

Faster response · higher conversion · reactivation

§ 06 · PRICING

Three growth tiers.
Priced in IDR.

The number on the box is your monthly management fee. Media spend is paid directly by you to the ad platforms. Each plan includes GrowthOS AI access, strategy, reporting, execution tracking, and a defined monthly execution capacity.

Creative production is included up to each plan's monthly limit. Larger campaigns, video shoots, influencer work, website rebuilds, third-party tools, and custom integrations are quoted separately.

Xten Marketing · Spark

Single-channel growth foundation

IDR 18M / month

90-DAY MINIMUM

✓ Growth audit + 90-day action plan

✓ GrowthOS AI dashboard access

✓ 1 primary channel: Meta, Google, SEO, or TikTok

✓ Up to IDR 75M/month media spend managed

✓ 2 creative assets/month

✓ Basic campaign setup or optimisation

✓ Landing page / WhatsApp lead flow review

✓ Monthly report + 1 strategy call

Best for starting with one channel. Does not include multi-channel management, WhatsApp automation buildout, competitor intelligence, landing page build, video production, CRM integration, or weekly optimisation.

Start with Spark →

MOST CHOSEN

Xten Marketing · Engine

Multi-channel full-funnel growth

IDR 42M / month

180-DAY MINIMUM

✓ GrowthOS AI dashboard + execution tracker

✓ Up to 3 active channels

✓ Dedicated growth strategist

✓ Creative lead included

✓ Bi-weekly optimisation review

✓ Up to IDR 500M/month media spend managed

✓ 10 creative assets/month

✓ WhatsApp lead follow-up automation

✓ Monthly competitor intelligence

✓ Monthly executive report

Talk to a strategist →

Xten Marketing · Atlas

Multi-branch regional growth system

From IDR 85M / month

ANNUAL AGREEMENT

✓ Full GrowthOS AI suite

✓ 4+ active channels

✓ Embedded growth team

✓ Multi-branch dashboard

✓ Bahasa + English creative support

✓ Advanced competitor intelligence

✓ CRM / WhatsApp / lead pipeline integration

✓ Custom media spend governance

✓ Quarterly board-level growth review

Book executive call →

All plans exclude media spend, influencer fees, third-party tools, stock assets, video shoots, website rebuilds, and custom integrations unless stated in the proposal. After the minimum term, plans continue month-to-month with 30 days' notice.

§ 07 · GROWTH AUDIT

Not ready for a monthly plan?

Start with a paid Growth Audit and get a clear diagnosis before committing to execution.

Xten Growth Audit

IDR 9.5M one-time

Book Growth Audit →

If you continue into Spark, Engine, or Atlas within 30 days, the audit fee can be credited against your first month.

AUDIT INCLUDES

✓ Website + landing page review

✓ SEO visibility review

✓ Google Business Profile review

✓ Lead flow and WhatsApp review

✓ Tracking and analytics check

✓ Competitor snapshot

✓ Sample GrowthOS AI dashboard

✓ 30/60/90-day action plan

✓ 60-minute strategy session

§ 08 · FAQ

Common questions.
Straight answers.

We focus on coaching centres, tutoring institutes, IELTS trainers, training providers, education businesses, and local-service businesses that need a structured way to generate, convert, and track leads online.

It is both. Xten Marketing combines GrowthOS AI-style visibility with a hands-on execution team. The dashboard shows the audit, strategy, tasks, approvals, competitor signals, and progress while our team executes the agreed work.

No. If your website is weak or missing, we can start with campaign-specific landing pages or lead flows. Full website rebuilds are quoted separately.

Yes. We start by auditing your current campaigns, tracking, landing pages, and lead follow-up. Then we identify wasted spend, quick wins, and the best channels to scale.

Yes. Paid ads can generate enquiries faster, while SEO and content build long-term visibility. The right mix depends on your current funnel, budget, competition, and growth target.

Paid campaigns and conversion fixes can show early movement within weeks. SEO, content, reviews, and reputation compound over months. That is why we start with a 90-day roadmap instead of random monthly activity.

Spark has a 90-day minimum. Engine has a 180-day minimum. Atlas is annual. After the minimum term, plans continue month-to-month with 30 days’ notice unless agreed otherwise.

No. Media spend is paid directly by you to platforms like Meta, Google, or TikTok. Our pricing is the monthly management fee for strategy, execution, dashboard access, reporting, and agreed delivery capacity.

Yes. Where relevant, Xten Marketing can connect with Xten Launch, Growth, Scale CRM, WhatsApp automation, parent portal, billing, and operations modules so enquiries flow into a proper follow-up and enrolment system.

Yes. The Xten Growth Audit is designed for businesses that want a clear diagnosis before committing to a monthly plan.